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OBJECTIVE: Extend Nordstrom's on-line presence in to the shoes market while maintaining the Nordstrom brand and high level of customer service.

SOLUTION: A new look and feel to their existing site, complete with a fit advisor, a quiz to help find the right shoe for your mood, brand specific boutiques, and lots and lots of shoes.

LANGUAGES: ASP, JavaScript, SQLServer

  • Live (Soft-Launch): September 15, 1999
  • Live (TV Ad Campaign): November 1, 1999
  • Worked with Microsoft consultants to co-develop pieces of the ordering process using a Microsoft Technology called P & M (Personalization and Membership)
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