OBJECTIVE: Extend Nordstrom's on-line presence in to the shoes market while maintaining the Nordstrom brand and high level of customer service.
SOLUTION: A new look and feel to their existing site, complete with a fit advisor, a quiz to help find the right shoe for your mood, brand specific boutiques, and lots and lots of shoes.
POINTS OF INTEREST
Live (Soft-Launch): September 15, 1999
Live (TV Ad Campaign): November 1, 1999
Worked with Microsoft consultants to co-develop pieces of the ordering process using a Microsoft Technology called P & M (Personalization and Membership)